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Pacaya merges the codes of social networks, streaming platforms, and television. This convergence gives us the opportunity to occupy a unique position in the constantly evolving market of digital entertainment, valued at several tens of billions of dollars.
Market
Here are the main trends that we anticipate for the future:
The growth of the live streaming market
The live streaming market is booming, with over a 90% increase in the number of hours of content streamed in 2023. This growth reflects the increasing popularity of this mode of entertainment, known for being more engaging and captivating.
The rise of interactivity
Interactive engagement is on the rise, with a 60% increase in active viewer participation during live events.
The popularity of online events
The pandemic has accelerated the transition to online events, with a 500% increase in the number of events streamed online in 2020. This massive transition opens up considerable opportunities for our format.
Games with rewards are gaining popularity
The number of players participating in interactive games to win rewards continues to increase, with a 30% rise between 2022 and 2023.
Given the type of reward we offer, we are confident that we can capitalize on this trend more than anyone else.
The experiences of tomorrow
Interest in unique experiences is constantly on the rise, with 80% of millennials and Generation Z preferring to spend their money on experiences rather than material goods. This statistic underscores the relevance of our offering to our audience.
Target audience
We address those who aspire to go on adventures and live the extraordinary. Our primary target audience is community-oriented and hungry for discovery.
This audience, consumers of digital content, is drawn to stories that offer fresh perspectives on the world.
They embody a generation of explorers, preferring experience and discovery over accumulation.
Fact sheet
Advised by a professional start-up advisor
Valuation is set by the co-investor or incubator
Co-investor or incubator will be members or observers to the board
At the closing, an incubator, accelerator, or studio will have shares
At the closing, the entrepreneurs have contributed a minimum of €15,000 in cash in exchange for shares
Emits less than 3.7 t of CO2 per year, per employee
At the closing, a professional co-investor will have invested at least €25,000
Prior fundraising in equity or convertible loan with 10 or more investors
Seasoned entrepreneurs
Considered “compliant” on the assessment tool of Tapio
Minimum 2 active entrepreneurs
Valuation set by an organisation specialized in valuations of comparable size
Valuation is less than €1 million or 10x last year’s turnover
