HIFILORD 1A

The organizations below have analyzed the business and financial plan and approved it unanimously. Consequently, 62% of the capital has already been raised - subject to conditions - and will be released once the Spreds financing round has been completed.

 

 

Once the store opens, there are two fundamental pillars for further growth:
What is the reach of the website and store and what is the conversion of visitors.

To optimize the reach, online marketing campaigns will take place and the organization of physical events linked to physical audio experience in the store. Think live music artists, podcasts, game events.

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Example case: if 30 people visit the store per week and 5 buy, this is a conversion of 16%. The average conversion in physical stores balances between 20% - 40%.

 1. HIFILORD will be break-even with a conversion of only 10%. This is due to the fact that no additional sales staff is required, and all information can be found online.

 2. HIFILORD will be profitable with a conversion rate of only 13%. The target goal is at least 5 sales per week or a conversion of 16%, online and offline combined.

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Bonus: a lot of attention was paid to digital orientation and a web-store that has already international interest. HIFILORD receives requests from customers, for example, Portugal and Italy for certain exclusive products. The possibility will be considered to further expand the online reach abroad after opening the physical store, which will enable further growth to be achieved without making a new big investment.

The total financing mix of HIFILORD amounts to EUR 200,000 and will be spent in a well-considered manner as follows.

Financially, HIFILORD has already raised the following financing under strict conditions
and will be released after a successful Spreds Campaign: